...the UK’s most prestigious culinary competition
Association of your brand with these prestigious awards will mean that your business and products are showcased to the elite of the UK chef sector. Activation of brand presence throughout the event – from semi-finals, the mentor day, the final to the Awards Celebration as well as additional communication throughout the wider promotion within the NCOTY promotional campaign – will ensure guaranteed placement of product in the hands of decision makers in the Hospitality sector, as well as direct networking with potential clients.
“The competition programme allows more access to participants and between sponsoring partners than any other in the UK.”
David Mulcahy, competition director and vice president Craft Guild of Chefs
- To be aligned and associated with the UK’s most prestigious culinary competition.
- Brand exclusivity - to be an exclusive sponsor brand aligned with NCOTY.
- The opportunity to establish and develop long term relationships between the chef community and like-minded industry suppliers.
- Through the NCOTY’s structure, it supports and drives personal development, engages competitors in a network which has proved invaluable. As a sponsor you form part of this process.
- Promoting your partnership
Your close association with the NCOTY brand will be promoted in an assertive and all-encompassing PR and marketing campaign to the extensive readerships of our industry titles. Everywhere the NCOTY logo goes your logo and brand association will go too, and we’ll provide you with our logo for your print and digital assets.
We will also promote your involvement through social media, inviting you to engage with us and our audience through Twitter. Your profile will reach our entire industry and be seen as an sponsor for the UK’s most respected and leading culinary competition.
What our sponsors say
“For us, sponsorship involves far more than just putting a logo on a chef’s jacket or getting a sample into their hands. We know our work goes beyond providing great products. That’s why we believe in giving something back and doing our bit for an industry we’re passionate about. It’s about the effort you put in, to recognise talented young chefs and those already at the top of their game. We’re delighted to sponsor the event again this year and look forward to the heats and finals and meeting the people who make our industry special.”
Peter Dahl, marketing director at Unilever Food Solutions
“Churchill is once again incredibly proud to support both the NCOTY and YNCOTY competitions. It really is the UK's most prestigious culinary competition and we are delighted to support the work that goes into making it so great. We have always enjoyed and benefitted from the innovative approach to sponsors by the organisers, to 'get involved' as much as possible with the different elements of the competition. This approach has led us to be much more creative in our outlook, looking to engage a wider audience externally, whilst increasing the number of touch-points with finalists 4-fold andbuilding relationships not only with the competitors but organisers, supporters and a fabulous set of co-sponsors.”
Sharon Heap, Marketing Director, Churchill
“We’re extremely proud to work in association with the Craft Guild of Chefs to provide all National Chef of the Year competitors & judges with our professional chefwear. It’s humbling to see talented chefs, aspiring and established, wearing the CCS badge on their jackets with pride. This competition provides a platform like no other for sponsors and chefs alike to develop a greater presence through their passion of the foodservice and hospitality industry, and it’s an honour to once again be involved in this competition”.
Antony Ward, Marketing Manager, CCS
“We have been delighted to be involved in the National Chef Of The Year as a sponsor. The running and organising of the event are fantastic and the opportunity to support and meet the talented chefs who enter the competition has been invaluable to our business. We can’t wait to do it all again next time.”
Alex Shannon Managing Director SousVideTools